Beth Heddle - Influencer

Beth Heddle is a Biomedical Sciences graduate with a passion for promoting healthy living and healthy eating. In January 2017, she became a freelance health and fitness blogger whilst studying at Birmingham, creating a website and using YouTube and Instagram to promote her self-brand.

Case Study: The rise of self-branding. Beth Heddle reflects on her journey as a social media influencer

Beth Heddle's story:

Alongside blogging, creating recipes for sites, working on influencer projects with global companies and taking part in campaigns, my vision is to create a platform in which women of today can feel enlightened and courageous whilst maintaining a healthy lifestyle. I chose to do this because I have a passion for health and fitness and became a part of this community through Instagram and further created my own website to inspire others to lead a happy healthy lifestyle.

Read Beth Heddle's University of Birmingham blog



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