The Keyloop Automotive Technology Competition

Global automotive tech company Keyloop are looking for innovative ideas from university students. Enter for a chance to secure industry support, mentoring and up to £11,000 in prize money.

The University of Birmingham are running a competition for students in partnership with Keyloop Dealer Tech who are looking for your innovative automotive ideas - or to put it more simply, a solution to making the experience of driving or owning a car better. There is £1,000 up for grabs for the winning University of Birmingham individual or team and the winner will be entered in the national competition against other UK universities for a chance to win a further £10,000. There is also mentoring and product support available to help make your idea come to life.

The Keyloop competition explained by CEO, Tom Kilroy

View the video transcript here

The Keyloop Automotive Technology Competition (Dealer Tech) represents an opportunity for university students to develop innovative tech-focused product ideas that can make an impact in the automotive industry. Don’t worry if you don’t know much about buying or owning a car just yet, we have resources, industry experts, learning materials and mentors to help you turn your great idea into a winning product.

We are looking for future-focused, forward-looking solutions from the next generation of thought leaders. We encourage students to create new technology ideas, challenge conventional thinking and excite the automotive industry. If you think you have a new and creative idea that can help improve a process in a car dealership, improve the car buying and ownership experience for consumers or harness the power of new technology, we’d love for you to take part.

The Dealer Tech competition is much more than just a competition. It is an opportunity to team up with your friends (or make new ones!), to network with industry professionals, gain new skills and knowledge and win big prizes.


The competition is open to all University of Birmingham undergraduates and Masters students. You can enter as an individual or as a team.


The B-Enterprising team will be running the following supporting workshop to help you with Ideas Generation and additional suport to help you enter the competition.

The Keyloop Automotive Competition Workshop - Tuesday 9 November 2021 (10:00 - 11:00)

Key Dates

To enter the competition you will need to register your Product Idea Proposal by the deadline date of Monday 22 November 2021.

  • Product Idea Proposal deadline: 22 November 2021
  • Product Idea Development Phase deadline: 31 January 2022
  • University Judging Days: 14 - 25 February 2022
  • National Final Judging Day: 10 March 2022
  • National Winner announced: 14 March 2022

See all key dates here



If you have any questions about this competition, please email us at


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