Here is a breakdown of the B Start-Up Programme sessions in 2019.
Introduction - 5 December 2018, 13:00 - 17:00 (Room 106, University House)
Introduction to the programme, meet your fellow entrepreneurs and discuss the Growth Mindset needed to successfully build a business. You will then be introduced to the Lean Startup methodology and the 24 Steps Disciplined entrepreneurship process.
Session 1 - 16 January 2019, 13:00 - 17:00 (Room G06, University House)
In this workshop you will start to analyse the markets for your solution and select a 'beachhead’ starting market. You will then analyse the typical persona of a user of your product/service.
Session 2 - 23 January 2019, 13:00 - 17:00 (Room G06, University House)
Building on the persona of a user you will define the life cycle of your customer, analyse your value proposition and start to develop a high level marketing overview of your product/service.
Session 3 - 30 January 2019, 13:00 - 17:00 (Room G06, University House)
You will start to define target customers to interview, analyse your competitor position and then prepare for customer interviews (primary market research).
Session 4 - 6 February 2019, 13:00 - 17:00 (Room G06, University House)
You will figure out the sales process for your product and the customer’s decision making unit. We will explore different business models and ways to sell and charge your customers.
Session 5 - 13 February 2019, 13:00 - 17:00 (Room G07, University House)
You will develop a Business Model Canvas to help explain your business to prospective customers, partners and investors.
Session 6 - 20 February 2019, 13:00 - 17:00 (Room UG08, Murray Learning Centre)
Developing an online presence for your business can be done easily and at low cost. This practical workshop will concentrate on the tools and techniques to develop a web presence for your business and you will be guided through the process of creating your website and other online presence.
Session 7 - 27 February 2019, 13:00 - 17:00 (Room 204, University House)
Pricing your products, calculating the Lifetime Value of your customers and the costs of sales are all important to be able to develop a sustainable and growing business. This workshop will help you focus on the important numbers for success.
Session 8 - 6 March 2019, 13:00 - 17:00 (Room G06, University House)
Developing and practicing a sales presentation. This workshop will analyse what makes a powerful sales presentation, what structure you should use, discuss presentation techniques and provide you the opportunity to start the development of your sales presentation.
Session 9 - 13 March 2019, 13:00 - 17:00 (Room G06, University House)
Being clear about what you have assumed in developing your business plans is important, as you will need to test these assumptions in client, partner and investor meetings. Developing the right questions to test your assumptions will be the key output of this workshop. You will also be introduced to LinkedIn.
Session 10 - 20 March 2019, 13:00 - 17:00 (Room UG08, Murray Learning Centre)
Networking and researching potential contacts using LinkedIn will be key to your success. This workshop will discuss networking best practices and how to use LinkedIn effectively, prior to the Birmingham Connections networking event this same evening.
Session 11 - 27 March 2019, 13:00 - 17:00 (Room G06, University House)
Business setup essentials - covering how to setup a UK business, tax, accounting, insurance and all the fundamentals you will need to launch your business.
April and May 2019
This time is dedicated for you to interview your potential customers to test your business idea and gain insight into how to develop your current thinking.
Session 12 - 12 June 2019, 13:00 - 17:00 (Room 113, Muirhead Tower)
Review of your learnings, developing a Minimum Viable Product based on your customer feedback and creating a ‘plan on a page’ to move your business forward.