Birmingham Dogs Home Marketing Consultancy

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Birmingham Dogs Home needs you!

Birmingham Dogs Home care for over 2,500 dogs, and in 2020 they spent over £230,000 on essential medical care. This level of veterinary costs is not sustainable for the charity. They do not receive any government funding and are entirely reliant on the generosity of their supporters to care for the dogs that need them. By running their own veterinary clinic, they will be able to significantly reduce the costs of essential medical care and better manage both emergency cases and the ongoing physical health of dogs on their road to recovery. 

We are looking for a small group of enthusiastic, creative students to take part in a marketing consultancy group for the Dogs Home. The Clinic's branding, key messaging, website design and social media content/marketing plan will need to be created in partnership with the charity. Working on a consultancy project is great exposure and experience that should make you stand out from the crowd when applying for jobs, as well as the chance to be able to help a worthy charity who are time poor and need the resource.

The project will take place over a month, in October 2021. There will be a compulsory session on 6 October 14:00-16:30 which all attendees must attend, and the rest of the project will be independent working within your group, along with regular meetings with the charity to show them progress and designs.

All students, from any course and year (UG & PG), including recent graduates can apply.

Spaces are limited, so sign-up now!

Sign-up here!

Information about Birmingham Dogs Home

Birmingham Dogs Home Veterinary Clinic


The Charity:

Our core mission is to rescue, reunite and rehome the unwanted dogs of the West Midlands and South Staffordshire. Unlike other centres we do not selectively take those dogs most likely to be rehomed: working with dog wardens across 9 local authorities we accept any and all dogs in need of care. We also work across our community of almost 6 million people to promote responsible dog ownership and reduce the number of dogs needing intervention. Founded in 1892, we are a well-established Birmingham charity running two purpose-built centres in Wolverhampton and Solihull, from which we rehabilitate, rehome and reunite around 2,500 dogs each year.

The Veterinary Clinic:

We are building a new veterinary clinic at Birmingham Dogs Home’s rescue centre near Solihull. It will open in November 2021 .

Building our own clinic is a huge undertaking but a crucial one for our survival. Having our own veterinary clinic will mean that we can significantly reduce our vet bills and secure the charity’s future. We never want to turn a dog away because of the cost of his or her medical care and by having our own clinic we will never need to.

Our charity accepts every dog that needs us, no matter their condition. We are trusted by nine local authorities to receive strays which means that more than half of the dogs are malnourished or have suffered some form of neglect or abuse including multiple injuries or untreated medical conditions. This means that our veterinary costs have been increasing year on year which has led us to making one of the most important decisions in our charity’s history and building our own veterinary clinic.

We care for over 2,500 dogs and in 2020 we spent over £230,000 on essential medical care. This level of veterinary costs is not sustainable for our charity. We do not receive any government funding and are entirely reliant on the generosity of our supporters to care for the dogs that need us. By running our own veterinary clinic, we will be able to significantly reduce the costs of essential medical care and better manage both emergency cases and the ongoing physical health of dogs on their road to recovery.

When our new clinic is ready, ongoing running costs are projected to be significantly less than our current veterinary costs. Bringing the veterinary service in-house will ensure more efficient use of our charity’s resources as well as better and more responsive care for our dogs.  In 2021 we have started building work to create our own veterinary clinic so we can provide all of the medical care needed for all of the dogs at our Solihull and Wolverhampton rescue centres, as well as helping as many dogs and cats as we can from charities in the surrounding area.

Our new veterinary clinic will include an X-ray room, operating theatre, two wards, two consultation rooms, a dental room and an isolation ward. When open our clinic will enable us to provide the best medical care for both emergency cases and daily needs for our own dogs in the first instance and then to those animals within our neighbouring rescue organisations in due course. 


 

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