Creating and developing winning ideas

LR4 (101) Arts Building, University of Birmingham (R16 on campus map)
Monday 10th June (09:30-17:00)

Alison Sharp
T: 0121 414 2678

Registration URL

Ask yourself

  • Do I want a career outside of the corporate world?
  • Do I want to make a difference and make an impact on people’s lives?
  • Do I want a decent wage to support my studies?
  • Do I want to build my employability and build a breadth of enterprising skills - highly demanded by employers?

The benefits of starting your own venture outweigh any short term internship. You build your confidence in taking the initiative, learn how to make calculated risks,  spot opportunities and learn to how collaborate and build strong relationships with different types of people to win and keep customers.

Course outcomes

By the end of the course you will:

  • Have the confidence and belief that you start and run a business.
  • Know your strengths and have established what venture you could run independently or in a team.
  • Know the next steps to developing the idea and have a clearer vision.
  • Know about BSEEN and how to apply.

Who is the course for?

  • Undergraduates, postgraduates and graduates from (2007) thinking about setting up their own venture.
  • This event is also open to international students who require assistance with generating innovative and world class ideas to obtain a Tier 1 Graduate Enterprise Visa.

How to register

 To join this course register at

Outline of course

This course will be an interactive but non-threatening course that will combine group exercises with plenary discussions, didactic teaching and self-reflection.

Session 1: Identifying your strengths, how to build confidence and recognising the intellectual, social and financial capital you already have.

Session 2: Focusing on creativity: obtaining a practical toolkit of how to generate ideas, applying these to tools to your current situations to generate a range of potential enterprises.

Session 3: Evaluating and developing ideas using a range of established tools (e.g. De Bono’s thinking hats, Princeton checklist), so that you are able to filter your ideas to establish which ones are the most likely to succeed.

Session 4: Understanding your purpose, vision and values.

The BSEEN start up programme will also be explained with the opportunity to join on Wednesday 26 June 2013.

Trainer’s background

Dr Adair Richards is an academic, trainer, consultant, entrepreneur and broadcaster. He is director of a training company aiming to provide high quality transferable skills training and consultancy to the Higher Education Sector. His specialisms include communication, leadership, media skills,entrepreneurship, emotional intelligence, change management, negotiation, presentations and creativity.

He maintains a broadcast portfolio; regularly contributing to national and local media and currently hosts a weekly Drive-time show on local radio. He has worked as Resident Scientist at the BBC for 18 months and his other media achievements have included a Royal Television Society Award, BAFTA nomination, and contributing on Radio 4 and 5.

This event managed by Alison Sharp, Entrepreneurship & Innovation, University of Birmingham. It is part-funded by ERDF (European Regional Development Fund) via BSEEN.

European Union Regional Development Fund logo BSEEN logo

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