Five ways to raise your research profile

We offer online training via the Influential Researcher canvas course.  

1. Publish strategically

Choose the right journal

Publishing in high quality journals which are read by others within your discipline is the most well established and important method of sharing your findings. You will target different journals at different stages of your career. To find out if a journal is relevant, peer reviewed and also whether/where it is abstracted and indexed,check Ulrich’s web, an online directory of periodicals, purchased by the university and available via FindIt@Bham.

Use the right keywords

If you’re looking for scholarly information, on the web, or in a citation database, keywords tend to be the retrieval tool of choice. Think about the title of your paper and the words you use in your abstract. Does it contain the ‘agreed terminology’ of your research area; will it be found by other researchers?

Use the right address

Publication address standardisation will ensure that your work is correctly attributed to University of Birmingham. Check the publisher guidelines before submission, but include details on department,school, college and university address.


This non-profit organisation provides researchers with a unique identifier and a transparent method of linking research activities and outputs to these identifiers. ORCID is unique in its ability to reach across disciplines, research sectors, and national boundaries and it cooperates with other identifier systems. UoB now has institutional membership to ORCID.

2. Monitor and verify research indicators

Understand citation analysis

University of Birmingham has access to two important subscription databases which provide tools to analyse journal and author ‘bibliometrics’. These are Web of Science (Clarivate) and Scopus (Elsevier). Both are available via FindIt@Bham.

Know the Research Skills Team

The Research Skills Team support researchers at every stage of their career and at every step of the research process. This includes advice on bibliographic management using packages such as Endnote and also advice on how to use the citation tools mentioned above. 

3. Be open to new publishing models

Begin by making sure your profile on PURE is up to date

PURE is an institutional database which aims to bring together all research information from the University of Birmingham in one place. With researchers, their publications and projects, esteem and impact all gathered together in PURE, it provides an accurate single source of information on the research activitiy and capability of the University. PURE supports the creation of CVs which will automatically update when you enter new publications, activities etc

Embrace Open Access - put your work online

Make use of UBIRA UoBs institutional repository and self-archive as much of your work as possible, enabling the widest possible exposure of your work.  You can check the 'Funders and Authors compliance tool' FACT to find out what you are permitted to do. Most publishing policies will allow you to archive a version of your work in a repository,usually the author accepted manuscript/postprint, so do keep these. Make sure as much as possible of the research you have done in the past is available online too. This will improve its discoverability and will ensure your work is found, read and ultimately cited. A number of studies suggest that this results in an increase in citations ranging from 20% to 500%.

Go to the Open Access pages for more information on Open Access publishing models, UBIRA and Pure.

4. Be social

Use social media

Disseminate your thoughts and findings using a blog and tag (keyword) your posts appropriately to garner maximum hits on search engines. Use hashtags effectively to help people find your tweets and broaden your network of followers. Kudos is one useful tool for describing your research in lay terminology, disseminating it and seeing how many mentions you generate.

Use academic and professional social networks

Register with services such as and LinkedIn and follow other people in your field. They will also begin to follow you.

Update the web

Periodically check that your personal webpages, including your publications lists, are current.

Remember to raise your profile retrospectively

If you are just beginning to make use of social media, don’t forget to mention work you have already done.

Engage in conversation

Don't be tempted to simply promote your work; also take part in debate with your followers.

5. Manage your research data

Consider your file naming conventions

Ideally filenames should allow you to identify the content of the file without opening it. Think about using version information, and the ordering of the elements within a filename, e.g. YYYMMDD allows chronological ordering of the files.

Back up your data

Make multiple copies. Keep copies in different places, and automate the process where possible. This will save time and mitigate against data loss due to accident or incident.

Complete a Data Management Plan (DMP)

This will help you to consolidate your requirements and plan processes for protecting the data and preserving the data for future use. You may also be required to do this by your research funder.  Use the DMP Online tool to write and edit your plan.

Describe your data using metadata

Adding details of your data to PURE will enable the metadata to be generated automatically and harvested by search engines. Effective metadata will help other users to find your data, and can result in increased use of your data, and citation of your work, increasing your research impact.

Compile documentation to support users of your data

This will ensure that your data is given appropriate context inclusing who created it, when and why, description of the item, methodology and methods, units of measurement, definitions of jargon, acronyms and code and references to related data. All of this will enhance the usability of your data and increase its impact.

Share your data

Storing your data in a repository and linking it to your research outputs will allow other researchers to verify the work you have done, enable them to build on your work and enhance your academic reputation.

We offer an introductory online course in Research Data Management.


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