Influence - External Relations Team Priorities

 

 Communications

  • Lead delivery of International Reputation Strategy with a particualr focus on academic reputation elements of international league tables
  • Deliver refreshed Public Affairs Strategy focused Higher Education, Research, Regional and International agendas
  • Lead delivery of cross-university community and regional engagement activity
  • Embed outcomes of Economic Impact across all activity 

 Educational Enterprise

  • Support delivery of an improved online student experience
  • Influence the roadmaps of key enablers (e.g. Canvas, Wiley, Future Learn)

 International Relations

  • Develop strategic plan for engagement with the University of Melbourne
  • Implement account management approach to institutional partners - as we seek deeper engagement with a select group of key partners who align with our research strengths and strategic direction
  • Develop and implement a digital marketing and communications plan for India engagement
  • Support the implementation of the International Reputations Strategy

 Marketing

  • Strengthen the recognition and reputation of the University’s brand by ensuring consistent use of the University’s identity principles
  • Build online awareness of the Strategic Framework to increase stakeholder engagement in the University’s vision and achievements

 Recruitment

  • Enhancing the University’s regional, national and global identity and reputation through our collaborative Outreach and Recruitment activities, developing and capitalising on partnerships and relationships that deliver influence and impact