LinkedIn Learning communication toolkit

This toolkit will help you promote LinkedIn Learning to staff and students across the University

This toolkit is designed by University of Birmingham Internal Communicators, for use by University of Birmingham Internal Communicators.

We’ve provided a range of graphics, text, and ideas to help you promote this great new resource for your staff and students. 

LinkedIn Learning is an incredibly powerful tool, and the more we put into it, the more we get out of it. This pack will help you identify opportunities for cross-promotion as well as provide quick and easy cut and paste messaging. 

When and How to Promote LinkedIn Learning

For staff

For students

Include a cut and paste article in your staff newsletter.  Share a well-timed cut and paste tweet to your followers every few weeks, e.g. Suggest staff think about adding LinkedIn Learning courses in their annual development planning.   Run an internal staff campaign for Learning at Work Week, 18 to 24 May 2020, focussed on this year’s theme, Learning Journeys, and encourage people to use LinkedIn Learning.  Include LinkedIn Learning in: Staff welcome/induction packs. Annual PDR planning communications to your team(s). Birmingham Professional Values communications.  Keep Learning is one of our Five Ways to Wellbeing, cross reference your comms and encourage LinkedIn Learning for personal development.  Prominently display posters in staff kitchens and on the back of toilet doors. Ask your leadership tyeam to present slides in team meetings.

Mention LinkedIn Learning in marketing and promotional materials at student events.  Cross reference LinkedIn Learning messaging with communications for: Academic Skills Digital Skills    Leadership Skills Business Skills Careers Wellbeing Personal Development Promote LinkedIn Learning as an opportunity for Academics to provide additional training and/or support without the need for commissioning bespoke courses. Let students know during conversations about their career or graduation that they'll have access to LinkedIn Learning for two years after they graduate.

Key Messages

Generic Narrative (Staff and Students)

• Benefit from access to all LinkedIn learning courses for free using your University email address and password, valued at £250.
• LinkedIn learning provides high quality, constantly updated and globally accessible learning resources as a premium subscription service to its 580 million users worldwide. Over 13,000 courses are currently available from in-depth learning to short tutorials.
• All courses are commissioned and produced by LinkedIn learning and featur over 800 industry experts from around the world.
• If you have a professional networking profile you can choose to add the skills and courses to your LinkedIn profile.
• Link your learning to your LinkedIn profile to view personalised course recommendations and and to keep your learning history even after you leave the University.
• Your data is secure and never made public.
• All courses are subtitled, with downloadable transcripts for improved accessibility.

Staff specific

• Access courses on and offline. Access them 24/7 via a desktop, tablet or mobile.
• Benefit from 40 new videos each week, with the range of courses continually reviewed in line with the latest trends and user needs.
• Provide your students with additional training and support on specific stdy skills or software without the need to prepare or commission a bespoke course.
• Curate and share playlists on Canvas.
• We join other leading global and UK universitites in offering this service including Oxford, UCL, Imperial and Edinburgh.#

Student specific

• LinkedIn learning is a great free online resource to help broaden your knowledge and enhance your academic, technology-related and creative skills through expert-led course videos.
• It's simple, free and easy to use via your existing University username and password. You don't have to have an existing LinkedIn account - there's even a course on using LinkedIn Learning.
• Content is available on and offline, 24/7 and via desktop, tablet and mobile - learn to play the guitar on your commute, brush up on your presentation skills while you are on the loo, or learn a language while you are in the gym.
• With so many easy to use courses this is a great way to enhance your CV and stand out from the crowd when you are looking for work and work experience.
• You'll maintain your access to LinkedIn learning for two years after graduatiion.
• There are over 13,000 courses available, with more now available in a range of languages including French, german, Mandarin, Japanese and Portuguese.
• For new and returning students, LinkedIn learning can help you brush up your academic skills and is a great way to get a quick refresh after a break.

Useful links

Intranet - staff: https://intranet.birmingham.ac.uk/staff/linkedinlearning

Intranet - students: https://intranet.birmingham.ac.uk/student/linkedinlearning

Help accessing your Linked Learning account can be found on the IT Service Desk Knowledge Base article KB14698  

 

LIL web and print image resources

Image	Filename	File size	File type	Use
	LIL_T01	270KB	JPG	Twitter
	LIL_T02	232KB	JPG	Twitter
	LIL_T03	118KB	JPG	Twitter
	LIL_FB01	302KB	JPG	Facebook groups
	LIL_FB02	109KB	JPG	Facebook groups
	LIL_IG01	511KB	JPG	Instagram
	LIL_IG02	187KB	JPG	Instagram
	LIL_LI01	330KB	JPG	LinkedIn
	LIL_LI02	125KB	JPG	LinkedIn
	LIL_staffposter	1759KB	PDF	A4 printable poster for staff facing display
	LIL_studentposter	239KB	PDF	A4 printable poster for student facing display
	LIL_PPT01	512KB	PPT	Staff presentation use, 7 slides including slide notes
	LIL_screen	418KB	JPG	Digital screen use eg. digital noticeboard
	LIL_staffQRcode	277KB	PNG	QR code links to staff LinkedIn Learning intranet page
	LIL_studentQRcode	282KB	PNG	QR code links to student LinkedIn Learning  intranet page

Help

This pack was developed by Communications and Customer Experience Team in IT Services. If you need any help, ideas or guidance on communicating LinkedIn Learning with your staff and/or students, or would like to provide feedback on this resource please contact:

Email: its-communications@contacts.bham.ac.uk

Twitter: @UoBITServices