Typography

Consistent and intentional use of typefaces (commonly referred to as fonts) enables communications to appear professional and considered.

Media/channel	Typeface	Usage and installation
Print	Akzidenz-Grotesk BQ ITC New Baskerville	Limited use for Creative Media designers only
Presentations, stationery and web	Arial Georgia	For use by all University staff Available as standard on all PCs and macs.
Film and social media	Roboto	For use by content creators Self-installation (see below for details).

Primary typefaces

The University has two main typefaces: Akzindenz-Grotesk BQ and ITC New Baskerville. There are limited usage licences for these fonts, which are currently only able to be installed and used by Creative Media or other designers with approved usage. Alternative free fonts are available.

Akzidenz-Grotesk BQ

For use in: body copy, subheadings and standfirsts

Further detail for usage:

• Use Akzidenz-Grotesk BQ regular for standfirsts and body copy
• Use Akzidenz-Grotesk BQ medium for panel body copy subheads
• Use Akzidenz-Grotesk BQ italic to show emphasis and for citing quotations in body copy

ITC New Baskerville

For use in: large headings and large quotes

Further detail for usage:

• ITC New Baskerville should be used sparingly. Is a naturally open typeface, so care is needed when using it. Individual character spacing should be tightened up to make your document look crafted.

Alternative, free-to-license and use typefaces

For use in: stationery, Powerpoints, signage, emails, letters, memos, minutes and internally-produced documents.

Arial

For body copy, subheadings and standfirsts use Arial regular - the alternative to Akzidenz-Grotesk BQ regular.

University staff should set their fonts for Word and Outlook to Arial. Follow these instructions for Word and Outlook to change your default font.

Georgia

For large titles and headings use Georgia - the alternative to ITC New Baskerville. It is not recommended for body copy.

For use in: digital content including social media cards, social media films and Google documents

Roboto

Other fonts in the Roboto font family may also be used. The Roboto font family can be self-installed by using the IT Services self-service process. Depending on which system your PC is connected to there will be a different method of installing. Find details of how to install the font software on the IT Services Knowledge Base. For further support with installation, please contact the IT Service Desk.

Further guidelines

• Use a small number of fonts, ideally only one or two for headings and body text
• Make sure there is good colour contrast between the text and the background
• Use bold to add emphasis rather than italics, underline or UPPERCASE
• Accessibility: Arial is considered accessible for many audiences.