Guidelines and best practice

The best practice guides below are designed to help editors produce effective and engaging content for our external website and the intranet.  

Writing for the Web

We've put together some guidance for creating content for in our house style.


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Legal Requirements

Check that you understand your legal responsibilites surrounding our website.


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Our website should accessible to all – regardless of disability, device or browser.


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Search Engine Optimisation (SEO)

Almost 70% of our visitors find us using a search engine. Make sure your pages can be found.

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Webpage Checklist

A checklist for all editors to ensure that pages meet our house style and content standards.


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Image Guidelines

Follow these image guidelines to improve the speed and accessibility of your page.


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Site search

Discover how the site search function works and how you can make sure users receive the most relevant results for their query. 


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Professional Services