Marketing professionals can work in-house (for an organisation) or for an agency (which tends to mean working on several different campaigns at once).
Roles in this industry differ greatly but they generally fall into four areas:
- Account Managers - work closely with clients and pass on their requirements to the project team
- Marketing Assistants - support the account managers and marketing team
- Marketing Creatives - produce the copy or artwork for the campaign to the client requirements
- Marketing Executive - develop client-led sales strategies, attracting new clients and evaluating the performance of campaigns
Marketing professionals can work in-house (for an organisation) or for an agency (which tends to mean working on several different campaigns at once).
Entry routes
Many large organisations will have a dedicated marketing stream as part of their graduate scheme. These include L’Oreal, E.ON and Sky but it’s worth doing your research as there are many more.
The most common way of entering the marketing profession is via an entry-level/marketing assistant role, often in a smaller company.
Speculative applications can be another good way in, particularly if you approach smaller companies. Ensure you’ve researched the organisation well and expressed your skills and abilities through your CV and covering letter.
You could choose to study for a masters or professional qualification (e.g. CIM) but the sector values experience highly so further study alone will not get you further in this competitive industry.