Background and context
ERIC, previously called the Postgraduate Enterprise Summer School (PESS) is an annual, in person, non-credit bearing multidisciplinary enterprise focused programme, specifically designed for PGR students. It is delivered by the University of Birmingham’s B-Enterprising team.
Overall aims
ERIC aims to provide research students with a greater understanding of the benefits of developing entrepreneurial skills. Skills that are beneficial for research practice as well as their future careers, whether in academia or not.
Through the completion of ERIC 2025, PGRs will be able to:
- Understand different market research techniques to identify and analyse opportunities.
- Apply human-centred design approaches to identify and address real-world challenges.
- Collaborate in groups to generate and develop creative ideas.
- Communicate information confidently and effectively in a formal presentation setting.
Programme Challenge
ERIC will consist of teams of 6-8, who will be directed and supported to respond to the central challenge for 2025, which is related to the field of waste by-products. For this year’s challenge PGRs will have to identify waste products that can be repurposed into a commercial value proposition, by continuing the life of the resource in a different form. They will be encouraged to research expansively deploying a growth mindset to create an idea for a new impactful product from waste.
Delivery overview
ERIC will be delivered in person on in 8 x 2 hours, in response to student feedback delivery will be in concentrated sessions over 4 days spread across 2 weeks on the University of Birmingham campus, University House (Map code: O3), room number 103.
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Date
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Time
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Delivery
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Learning Outcomes
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Session 1
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Tuesday 1st July
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10-12
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Introduction to ERIC 2025
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- Understand the challenge requirements and format of ERIC 2025
- Construct multidisciplinary teams and build some camaraderie
- Outline a team ethos which includes expectations of all team members
- Discuss and apply innovative thinking to create a new idea in a different industry to their primary research area
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Session 2
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Tuesday 1st July
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1-3PM
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Your career post PhD
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- Evaluate careers options beyond academia
- Discuss how doctoral students can pursue an entrepreneurial path by commercialising their research
- Design an individual career plan for success
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Session 3
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Wednesday 2nd July
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10-12
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Identifying and understanding waste by products in a global context
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- Evaluate different market research techniques
- Analyse major waste producing industries
- Investigate and analyse the impacts of waste by products in environments globally and nationally
- Understand the real-world impact of innovative solutions
- Understand cultural awareness in a commercial context and its impacts on successful market adoption of a new product
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Session 4
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Wednesday 2nd July
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1-3PM
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Developing creative and innovative solutions
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- Develop ideas in teams for waste by products that could have a real-life need
- Evaluate potential commercial viability of a new products which utilises a waste by product
- Produce a validation model to develop a business case around the new idea
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Session 5
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Tuesday 8th July
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10-12
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Creating and delivering a presentation
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- Evaluate pitching examples to understand the essential elements to delivering a professional presentation
- Design a presentation for a commercial product
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Session 6
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Tuesday 8th July
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1-3PM
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Presentation practise and feedback session
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- Analyse presentation feedback from peers and the judges
- Apply key elements of feedback to presentation
- Practise presentations again after implementing improvements as a group
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Session 7
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Friday 11th July
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10-12
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Final practise and reflection
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- Examine personal performance in ERIC with a critical self-reflection
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Session 8
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Friday 11th July
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1-3PM
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Final presentations
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- Produce a presentation for a new commercially viable product created from a waste by product
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Programme assessment
Students will create ideas in response to the challenge brief, presenting these via a formal in-person 15-minute presentation. These will be judged a panel of academics and entrepreneurs, who will evaluate each presentation against the criteria of creativity, commercial viability and quality of presentation. All participants will also be invited to complete an optional1000-word individual reflective skills portfolio, to evaluate their ERIC learning experience.
What's Next?
Register your Interest in our Expression of Interest Form
Have a question?
Please email: benterprising@contacts.bham.ac.uk