Start-Up Programme (Idea Ignition)

The start-up programme to get your idea off the ground

Our 2025 programme has now closed. Please sign up to the expression of interest form to receive updates about the 2026 programme.

What will I do on this programme?

Are you ready to bring your idea to life? Participate in our innovation programme to:

  • Test Your Idea: Get valuable feedback and refine your concept.
  • Access Funding: Secure the financial support you need to grow.
  • Join Our Start-Up Community: Connect with like-minded entrepreneurs and industry experts.

Stand out and work towards an exclusive spot on our prestigious our UoB Elevate at The Exchange programme in Birmingham City Centre. Don’t miss this incredible opportunity to elevate your start-up journey!

 

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This programme is split into four weekly sessions with an option to attend Venturefest at a fifth week. At the end of the programme, eligible participants can pitch for £500 funding to help develop your business idea or claim back costs for an established business through the Start-Up fund. 

Eligibility for Programme funding

In order to secure fast track access to our funding, you must attend at least 2 of the 4 sessions. Applications can be made via our Funding webpage.

By the end of the programme you will:

  • Have learnt how to develop the business model around your idea and pitch.
  • Learn how to identify and target specific customers.
  • Meet like-minded students and form part of the start-up community.

Session Outlines

  • Session 1 - Idea Validation session
  • Session 2 - Value proposition session
  • Session 3 - Go to market
  • Session 4 - Business model Canvas 
  • Session 5 (optional) - Venture Fest

Eligibility

Idea Ignition is open to University of Birmingham students and recent graduates up to two years. You do not need any experience of start-ups to join the programme but you do need to come with a business idea in mind, as this programme is designed to help get your business started.  We also welcome any students or recent graduates who have already made the step of starting a business.

Please note, there are restrictions on International students accessing funding due to Visa conditions.

Further Reading

Resources and recommended reading – most hyperlinks are of summaries of the books:

Colleges

Professional Services