The Business Engagement Team works with key regional, national and international partners to develop academic-industry links and strategic business partnerships with the overall aim of generating positive reputation, impact and income.
In doing so, we work closely with colleagues across the University, including from Research and Support Services, University of Birmingham Enterprise and External Relations, to grow our commercial partnerships and ensure consistency of the ‘business message’ externally.
Our Business Engagement Partners develop and grow relationships with many commercial businesses, small and large. By identifying challenges of mutual interest we introduce academia to companies in their area of research, broker the development of project proposals and assist the set-up of commercial contracts for project collaboration. We also help to identify suitable funding mechanisms and advise on business case and project planning.
Across the University, business focused experts support our outreach and efforts in teh following areas:
- Collaborative projects and partnerships
- Contract research and development
- Testing and analysis
- Access to Licensing and intellectual property
- Access to funding
- Student internships, placements and graduate recruitment
Within our Business Engagement Marketing Team we are responsible for raising the profile of the University’s ‘offer’ to business. We deliver marketing campaigns and manage communication channels to promote the University to external and internal audiences to help support and develop mutually beneficial partnerships with industry.
What you can talk to us about:
- How we can work with you to develop and implement plans for marketing the University’s business and knowledge transfer offers
- Hosting and/or attending events which cover key research themes and have a business agenda
- Identifying business focused news and developing relationships with relevant trade press
- Content on the ‘Business’ section of the University’s website
- Producing case studies and testimonials that demonstrate impact.
For further information contact us.