The University gets millions of pounds worth of media coverage each month. That’s because the Press Office focuses on putting out stories based on leading-edge research of national and international significance.
If your research has produced results that are exciting/surprising/shocking/game-changing/groundbreaking, then we’re in business and we want to hear from you.
The key is to keep the focus on the research. Journalists rarely want to write about grant announcements, fundraising, appointments, facility openings, conferences or guest visitors. We know they’re important, but it’s not going to get coverage in the media.
Journalists claim to spend on average three seconds deciding whether a press release is worth reading, so pitching it right is crucial.
The University is a global institution and we have contacts further afield than the UK. We know that some stories may not be suitable for the UK media could be of great interest elsewhere. So do get in touch if you think that your work might be of particular significance to other countries.