Interviews


Interviews are a key component of the hiring process and at Birmingham Business School, we're here to help you succeed. 

Our range of interview services and resources, including the interview preparation platform Graduates First, are designed to support you every step of the way. With instant online access, you can practice interviews whenever and wherever you need. 

How to prepare for an interview

To excel in an interview, you need to:

  • Understand yourself: Know your strengths, motivations, and what drives your career decisions.
  • Know the company: Research the company, industry, and role thoroughly.
  • Prepare examples: Demonstrate your skills and achievements. 
  • Develop good interview skills: Book a practice interview to hone your techniques.

Types of interview questions

Career motivation questions

  • Show genuine interest in the company and role. Do not recite information from their website. 
  • Focus on positive reasons for applying.
  • Be prepared to discuss your career development and motivations.

Competency questions

These are the questions with a typical format: Tell me about a time when you have demonstrated xxx skill. 

If you prepare, there should be no surprises with these questions. Here are some top tips:

  • Use the STAR method (Situation, Task, Action, Result) to structure your answers.
  • Highlight your contributions, responsibilities, and achievements.
  • Provide varied examples and avoid exaggeration. The interviewer will spot it and will ask further questions.
  • Keep your answers structured, focused and relevant.

Commercial / Business Awareness questions

You should be ready to demonstrate knowledge of current business issues and ongoing affairs affecting the organisation and the sector. Here are some top tips:

  • Stay informed about current business issues and industry trends.
  • Read newspapers, business news, and sector-specific publications.
  • Demonstrate your understanding of high-level issues and their impact on the business.
  • Demonstrate a genuine passion for that sector/industry. 

If you can not find the relevant publication for your industry, email us at bbs-careers@contacts.bham.ac.uk

Interviewers may expect you to be able to talk about companies performing well or not. 

Preparing for all of this the night before will be hard. Try to include reading as part of your weekly activity.

Questions about your experience

These are more direct questions about your professional experience, achievements, technical expertise, academic progress and career or academic choices. 

Be prepared to explain something that might be considered unusual. 

Examples could include:

  • Low academic grade.
  • A change in direction. 
  • Unexplained time gaps.

Self-reflection questions

These questions ask you to reflect on the skills you bring, your achievements, disappointments, and areas for development.

Thoroughly reflecting on your experiences will help you prepare. Stay positive, even when discussing negative experiences, and focus on what you learned.

Case study and problem-solving questions

In a case study, you’ll discuss a business problem with the interviewer. Here are some top tips:

  • Listen carefully: Pay close attention to the details.
  • Make notes: If appropriate, jot down key points.
  • Ask questions: Clarify any uncertainties and explain why you’re asking.
  • Communicate your thought process: Share your reasoning.
  • Avoid assumptions: Base your answers on the information provided.
  • Use common sense: Focus on demonstrating a sound approach rather than finding a perfect solution.

Estimation questions

These questions assess your problem-solving skills. They might sound like, “How many disposable babies’ nappies are sold in the UK each year?” You can’t predict the topic, but you can apply a common-sense approach:

  • Listen carefully: Understand the question fully.
  • Think through your approach: Plan your method.
  • Use round numbers: Simplify calculations.
  • Make sensible assumptions: Base your estimates on logical assumptions.

It’s not about getting an exact answer but demonstrating a logical and analytical approach.

Questions which should not be asked

You should never be asked about:

  • Religion
  • Sexuality
  • Political affiliation
  • Personal circumstances, including marital status or family plans

If asked, you can decline to answer.

Pre-recorded video interviews

Some companies use video interviews early in the recruitment process. Prepare for these like any other interview. Typically, you’ll use interview software to answer questions within a time limit. Here are some practical tips:

  • Use a laptop or desktop: Avoid using your phone.
  • Raise your laptop to eye level: Look directly into the webcam.
  • Dress professionally: Present yourself well.
  • Have a clean background: Ensure a professional setting.
  • Avoid disturbances: Find a quiet space.
  • Test your equipment: Check everything works beforehand.
  • Ensure good lighting: Avoid backlighting from windows.
  • Practice with Graduates First: Hone your interview skills beforehand.

Practice video interviews

Our practice interview platform, Graduates First, helps you prepare online and gain insights from top employers.

Graduates First Overview

  • Access 60 sets of unique video interview questions tailored for 39 major employers, including Amazon, Barclays, Google, and Deloitte
  • Practice competency, case study, industry, and employer-based interviews with unlimited recording opportunities
  • Receive detailed feedback on your performance to help you improve
  • Track your progress with personalised reports and a user-friendly dashboard
  • Prepare for different interview formats and get tips on body language, communication skills, and answering techniques

Book a practice interview

If you have a confirmed interview or assessment centre, we can help you prepare with a tailored practice interview.

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