PG Skills: LinkedIn Advanced

Back by popular demand!!  This 2-hour workshop has been specifically designed to help postgraduates become more confident in using LinkedIn proactively as a tool to promote themselves as professionals.

A previous attendee said: “The workshop helped me enhance my profile and presence on LinkedIn”.  Another said the workshop “helped me see how it can become one of many useful ways to network online. The tips, and advice were a good balance of core functions and making use of the LinkedIn approach”.

Whilst there are over 20 million users in the UK, many of them take a very reactive approach to the platform, which often means missed leads and opportunities.  Delivered by JC Social Media’s David Glenwright, this interactive session is perfectly suited for someone that has joined LinkedIn, but wants to get more out of it, particularly with respect to identifying and engaging with new opportunities. Over the course of the session, the following key topics will be covered:

• Profile optimisation - A guide through the personal LinkedIn profile, highlighting the 9 key elements of the profile that require the most attention, and how best to optimise them to maximise engagement opportunity
• News feed explained – An explanation of the key features of the LinkedIn news feed, the differences between posts & updates, how to use groups, and how to get the most of the content within the feed
• Lead generation – An exploration of the three most effective ways to use LinkedIn as a tool to identify prospects, engage with them and start conversations

Please note: you will need a LinkedIn account/profile in order to attend this workshop

By the end of this workshop students will:

• know how to enhance their professional online profile
• feel more confident in using various LinkedIn tools and features to make connections and find opportunities