New Marketing Pathway a Success

This year Birmingham Business School saw its first cohort of the BSc Business Management with Marketing programme. With an initial target of 35, the pathway’s 39 students were welcomed by pathway lead, David Houghton. In an informal session driven by the promise of Pizza, the students were able to get to know one another and academic staff. With innovative new modules developed for later in the programme, ‘with Marketing’ students can look forward to a course tailored to the real world application of marketing theory, and interaction with local business.