New identity unveiled for the University of Birmingham


You may already have seen that a new identity is being rolled out at University of Birmingham.

Helping to distinguish and differentiate the University, the new identity will be visible across campus and online for the new academic year.

You can find out more at the Identity Launch Roadshow on Tuesday 12 September taking place on the grass behind Staff House from 09:00 to 15:00

Why are we doing this?

The new identity has been created in consultation with staff, students and stakeholders.

It will provide a clear, compelling, and consistent voice and look for the University and will underpin the ambition in our 2030 Strategic Framework to be a Global Top 50 institution.

It embodies the University’s historic past, while embracing the future with ‘lines of intent’ embedded into the design system.

What does this mean for you?

The identity rollout is University wide and will apply to all our marketing and communications so will affect everyone – from signage, stationary and products to web pages and newsletters as just a small example.

More than just a logo or a colour palette, the University’s reputation and identity is about our people, our purpose and values and the quality of the work we do.

Want to know more?

Join the Identity Launch Roadshow on Tuesday 12 September. There is no need to register, simply turn up.

You will be able to see examples of the new visual identity, from the use of the crest and word marque to our new design system and photography approach.

You can also hear how the extensive stakeholder engagement programme has shaped the work to date and there will be a chance to ask questions and give feedback.

If you’re unable to attend the launch event more information will be shared soon.


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