Brand Toolkit

Our brand reflects our values and differentiates us from our competitors. Through our visual identity and tone of voice, we demonstrate that we are the University of Birmingham. Whether you’re representing the University overseas, welcoming visitors to our campus or producing communications for your stakeholders; here is everything you will need to represent the University’s visual identity and tone of voice correctly.

Logo guidelines


University sub-branding


New logo requests and logo guidance for Institutes, Centres, Schools, Colleges, Divisions, projects, groups, events

University co-branding


Guidelines on the consistent use of the University of Birmingham brand alongside other external brands and/or logos.


Essential resources, templates and tools


Standard Word documents and event templates

Technical guidelines for marketing and communications


Video guidelines

Guidance for producing innovative video content with a consistent brand identity


Using and downloading the University fonts


Further information

If you have any questions related to branding that are not answered in this tookit, please contact a member of the External Relations team below:

Brand Team
For brand queries

Email us

Claire Doggett
Head of Campaigns and Reputation
+44 (0)121 415 8558
Email Claire

Creative Media
Client Relations Team
+44 (0)121 414 7178
Email Creative Media