Fyrefly’s first product, the BEAM, is a directional speaker. The idea stemmed from the culmination of multiple experiences and pain points I have experienced as a student, spending long hours at a desk on a computer and wearing headphones/earphones has been a ritual activity for me. I've always disliked headphones for work, due to them being large, clunky, and easily leading to ear fatigue and sweating which can make using them for long hours incredibly uncomfortable. Desktop speakers did not provide much relief either, the problem here was they could be distracting to others when instead, the audio was only meant for me.
Traditional speakers were not made for people like me; desk-bound, creative, and always craving comfort. I started to ask myself: "Why can't there be a product that combined the functional privacy of headphones, with the sleek and reliable nature of soundbar loudspeakers?" An incredible gap in the market was thus revealed to me - such technology has always been reserved for utilitarian, install-only applications such as in museums and exhibitions.
To date, I am beginning to develop an MVP and working towards a functioning prototype. With my passion for design also influencing the development of this product, I am confident that BEAM by Fyrefly can become a cornerstone for future developments, developing Fyrefly into a brand that values work and productivity with innovative technology.