Founded by Elizabeth Araromi, a Cambridge trained medic turned food entrepreneur with lived experience of a severe gluten allergy, The Gluten Free Zone was created to solve a problem millions face daily which is gluten-free food that often feels bland, ultra processed and disconnected from diverse cultural identities.
We exist to change that. Our mission is simple, to make gluten-free living a joyful, inclusive and empowering experience, not a compromise.
Our product range combines authentic, globally inspired recipes with clean, transparent ingredients and a ready-to-eat convenience model. From our hero Jamaican patties hot, gluten-free and ready to go to elevated culinary experiences, we’re building the “Fenty Beauty of Free-From Foods”, a brand rooted in cultural inclusion, industry disruption, and being consumer-led.
The Gluten Free Zone represents the future of food, bringing the world food aisle to the free-from section with transparent labelling and accessible pricing to fight food inequality for those with dietary restrictions who have been overlooked for too long. We’re creating a zone where being gluten-free isn’t a limitation, but an option for all.