Providing better alterntiaves for those with gluten free diets
Founder(s) name: Elizabeth Araromi
Company Name: In the process of being trademarked but for now it is under the alias 'The Gluten Free Business'
Industry Sector: Food and Retail
Our Brand/Product: Bringing a bold & flavourful rich gluten free foods to consumers who are tired of bland, overly processed ‘free from’ sections, thus making sure that people with dietary restrictions don’t have to compromise on their culinary experience. We are aiming to target the food retail sector as well as event catering.
Our Story: My business was birthed from me recognising that I had good enough tools to solve the very problem that could help save my life. It came from realising that the very autonomy I empowered patients with, is what I had. I wanted to create a line of gluten free foods that didn't just take up space within supermarket aisles filled with high sugar, chemicals and poor texture, but I wanted to solve problem of accessibility and lack of cultural inclusivity whilst maintaining high quality food standards. There is no cure for my rare gluten allergy, but I knew a lifetime of poor-quality food was not something I was going to accept and the market for my business is clear. So far, we have crowdfunded £1,070 to launch The Gluten Free Business in roughly 25 days from 38 supporters and we have built an organic social campaign around our business idea. We have also worked on our business plan and strategy, with strong business acumen around our plans to launch and scale the business, particularly in line with our branding and market gap positioning.
Next Phase: We have recently been working on an activation for Notting Hill Carnival 2025, so a lot of focus has been around the logistics around this. The main purpose of this activation is to gather further public market data, with 2 million people in attendance at the event. We will also be building out our newsletter and working to cultivate an advertisement around our attendance at the event. We are working on perfecting a market menu so we can head to local markets and trade. As a new business, in person trading and reviews are essential as we are keen to head to retailers once we have grown substantially and our revenue model is solidified.
Get Involved: Gluten free foods are expensive due to business costs. Regulation, compliance and GF approved facilities are key for not only producing our products in a safe environment to prevent contamination, but also for outsourcing faculties is imperative particularly as we want to scale and meet demand. An investment of £10,000 will enable us to perfect our product, source high quality ingredients, ensure the product is made under GF compliant standards with no cross contamination, invest in marketing and pop ups, and generate enough traction to scale over time.
Email: elizabethararomi@hotmail.com for now (once trademark application goes through, will set up a private email. This is all scheduled to be done in the two weeks)
Phone: 07701047152
Socials: @theglutenfreebusiness