Incredibowl

A market stall selling açaí bowls and smoothies Incredibowl-zana

 

Founder(s) name: Zana Karatas 

Industry Sector: Hospitality (Food and Beverage)

Welcome to Incredibowl! We provide healthy food, to fill the gap in the market of outdoor markets.

Our Story

It all began in 2021, when I had my first açaí bowl while studying abroad in America. I was hooked from the first spoonful. Cold, healthy, and utterly delicious enjoyment? Every city I visited after that became a quest to fuel my new obsession. Along the way, I learned what makes a good bowl and what makes an "incredibowl"—the perfect combination of flavours, textures, and colours. Unknowingly, I was gathering all the knowledge needed to create something of my own. 

When I got back to the UK, I tried to find something that would recapture that feeling but everything just fell short of the magic that I experienced. Back home in South London, I realized many people hadn’t even heard of açaí. I’m honoured to now share the true joy of an açaí bowl with my neighbourhood and beyond! 

Next Phase

Our next move is to solidify our presence at our current location, diversifying and expanding the menu in a way that feels authentic. This will help us to build resilience against the weather and lessen its influence on our cashflow. The ambition shortly after is to transition from trading one day per week into a permanent daily installation, with a trailer. This would also free up our equipment to begin exploring a second location! 

Get Involved

Whilst I am not looking for investors per se, I remain open to the idea. I would benefit from being mentored by industry experts, as I look to expand and grow through a hybrid franchise and bootstrapped business model. To that end, I would also be grateful for the chance to consult with a franchise solicitor to begin laying the legal groundwork for what I hope to achieve.  

Contact Details

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