Incredibowl

Whilst studying abroad in America, I had an açai bowl for the first time in my life and instantly loved it! When I got back to the UK, I tried to find something that would recapture that feeling but was disappointed in both the quality and service here. 

Luckily there is a Sunday market very close to where I live so I decided that I would be the one to fill the gap. I launched the product in August 2024 trading on every possible Sunday, and we have grown from strength to strength. 

I enjoy travelling. Since starting the business and also working full-time, I haven’t been able to, but I look forward to doing again at some point in the future. I toured Italy after graduation and visited 32 different places within my 28 days there. I also love to read (most recently I’ve gotten into fantasy) and journal, especially outside when the weather is nice. 

The next phase for the business is to expand to different market locations and grow the social media following across both Instagram and TikTok. The long-term vision is to become a franchiser specialising in outdoor markets and catering for events, offices, festivals and brand activations. 

I have the business vision and some ideas, but I know there are areas that I can improve upon, for example I can be prone to tunnel vision. I am hoping that the elevate programme can equip me with the tools and knowledge to turn my vision into a reality and provide me with ideas and perspectives that I may not have considered as of yet. I am also eager to meet other entrepreneurs and join a network of people looking to get their business in front of more eyes. 

I am not looking for investors per se, though I remain open to the idea. I am however looking for funding and would use this to upgrade my set up from my gazebo to a trailer which would allow me to expand my menu and significantly reduce the time and energy taken to set up in the mornings of trade. Additionally, I would like to consult with a franchise solicitor to begin laying the legal groundwork for what I hope to achieve. Lastly, I launched the business using the MVP approach and as such some of my equipment is no longer fit for purpose and would love to upgrade to meet the growing demand.  

Email us: contact@incredibowl.co.uk 

Phone: +44 7440 119437‬ 

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