SyncMove

Most gyms lose up to half of their members every year. The main reason is not price or location, but a lack of connection and motivation. SyncMove changes that by combining social connection, behaviour analytics, and gamification to help gyms create stronger communities and improve member retention. 

Through the SyncMove platform, members are matched with training partners who share similar goals, schedules, and interests. This creates accountability and a sense of community that keeps people coming back. Members can track progress, set shared goals, and take part in local challenges that make training fun and rewarding. 

For gym managers, SyncMove provides a powerful analytics dashboard that visualises member engagement, identifies at-risk members, and quantifies the return on investment from community-driven initiatives. This data-driven approach enables gyms to take proactive steps to improve retention, boost satisfaction, and increase revenue. 

After launching its Minimum Viable Product (MVP), SyncMove partnered with Ultimate Fitness Birmingham and is preparing multiple pilot programs across the city. Each pilot is designed to refine the platform’s features, collect real-world performance data, and strengthen partnerships with both independent gyms and larger leisure operators. 

Looking ahead, we also aim for SyncMove to support social prescription by GPs, enabling patients to find supportive fitness partners as part of their mental and physical health treatment. Beyond that, we plan to develop a B2B version of SyncMove, a white-label solution for clubs and gyms to use within their communities. 
 
The immediate focus, however, is saturation at a single location. To achieve this, we’re running activation campaigns, such as energy drink giveaways for sign-ups, and making the app inherently shareable. From Elevate, I hope to gain support in refining our strategy, building key partnerships, and preparing for long-term growth. 

SyncMove’s vision is to become the go-to retention platform for the fitness industry, starting in the UK and expanding globally. By empowering gyms to build communities rather than just memberships, SyncMove is helping transform fitness from a solitary habit into a shared journey of consistency, progress, and growth.  

I am looking to connect with investors who align with the long-term vision of SyncMove. While I am not formally raising yet, we are approaching a key inflexion point. Our short-term goal is to saturate the University of Birmingham Sports & Fitness gym and grow to 100 or more daily active users, which would provide strong evidence that our model is effective. Once we hit that milestone, we plan to raise a pre-seed round of £20,000 to £30,000 to scale our hyperlocal marketing and begin expanding across the UK. I am focused on finding investors who bring not just capital, but also experience with network effects and want to be part of building a category-defining fitness brand from the ground up. 

• Email us: florian@syncmove.co.uk
• Phone: +44 7836 338399
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