Bloomwise is a start-up business created by co-founders Frankie Lewns and Paris Alexandros Lalousis.
The Bloomwise business model focuses on staff wellbeing and tackles the stigma of mental health within the workplace by using a consultancy-led approach to help local businesses.
When employees are struggling with their mental health, they can either end up being absent from work or are present but with low productivity. We help small businesses with 20 employees or less address these mental health issues within their workforce. Our solution is a Mental Health Plan that business owners can integrate within their company, and as a result, they create a workplace where their workers’ mental health can flourish, whilst also seeing financial benefits too.
To date we were successful in obtaining funding as part of the Initial Ideas Fund at the University of Birmingham, this has allowed us to create a professional website. We have also initiated a pilot study to work with small businesses within the West Midlands region to further develop our idea. So far, we have had the opportunity to pitch our business to the Registrars Leadership Group of the University of Birmingham.
Take part in our pilot study! Get in contact with us:
We welcome funding opportunities and would use investment to boost three main areas: professional development courses; visibility and outreach; website and IT development.
Our idea was first developed as part of the University of Birmingham’s Virtual Consultancy Challenge (VCC) in March through to June 2020. Every year, the University of Birmingham holds a VCC which provides postgraduate researchers with a virtual training programme and team competition for them to solve a real-life challenge for an industry or charity client. For the 2020 challenge, the ‘client’ was Centre for Mental Health, and the University tasked researchers with finding a policy or practice solution to help small businesses support the mental health of their workers.
Poor mental health is a serious and costly problem for employers, and small businesses often fall behind large organisations with respect to mental wellbeing initiatives. Our solution was selected as the winner and since then we have registered as a company and have been further developing our idea. This consisted of expanding on the initial idea we had and creating a more in depth and comprehensive Mental Health Plan. Additionally, we have spent time creating two additional services that we want to offer as a company.
The Exchange provides the opportunity to receive support and guidance that can help us grow our business. It will provide us with a means to sell our products due to better access to small businesses through The Exchange but also regional business support schemes. Additionally, it will give us access to funding schemes, investor networks, and intern hiring opportunities, which we believe are vital to our future business plans.
We are looking to gain skills in financial management, marketing, sales and customer service, and the opportunity for mentorship with people who work at The Exchange. Our one year aspirations are that our business will have had a successful pilot study for all three tiers and that we will have started making revenue on the bronze and silver service offerings. We also want to increase our market visibility as a business within the field of mental health at work.
I'm currently a second year PhD student working in Biomaterials and Tissue Engineering. Outside of my academic life I am interested in Sci- and MedComms, using an Instagram account with nearly 10k followers to post about science research and topical subjects. From this I have developed an interest in marketing and designing infographics for social media platforms. In my spare time I like cooking, baking and going to the gym. A fun fact about me is that I've appeared on the TV show Tipping Point.
I am currently finishing up my PhD in which I used various artificial intelligence techniques with neuroimaging and clinical data to improve the diagnosis, prognosis, and treatment of psychosis and depression. When I am not looking at brain scans and coding machine learning algorithms you can usually find me climbing in a bouldering centre, at the gym, or going on road trips. A fun fact about me is that I have a multiple ethnic background (British, Greek, German, Sierra Leonese, and French).