Bored Wreckers Inc is a card and board game design start-up created by University of Birmingham graduate David Pettifer. The first game being developed, Drags 2 Riches, is a drag queen themed deck-builder which aims to address the lack of representation and inclusion of LGBTQ+ themes in the tabletop industry.
Whilst playing games with friends from the LGBTQ+ community it became clear that there was nothing in the way of overt representation for LGBTQ+ characters and themes across tabletop gaming. I then had an idea about a drag themed card game, where players could build up their wardrobes of different look cards (Hair, Heels, Outfits) and play them in winning combinations to win events across the drag circuit. And so, Drags 2 Riches - the fiercest game in herstory, was born!
Since then, I have developed the game digitally, working closely with members from the drag community across the world to build something that accurately reflects their art form. Now I have the first physical prototypes which I have taken to Expos around the UK to playtest with the gaming community. The response and love for this game has been overwhelming, and now I am planning to launch on Kickstarter in Summer 2022 to crowdfund its production.
I currently use The Exchange as my base of operations from which to work on my marketing activity and plans, collaborate and network with other businesses, and develop my entrepreneurial skillset. Through the Elevate programme I have also been able to employ two incredible interns who will be instrumental in driving the growth of the business ahead of launching our game.
I'm currently looking for £5k to go towards marketing the game globally through in-person events such as games expos and pride events, online through micro-influencers and social media, and more creative and viral marketing through pop-up events.
Drags 2 Riches is just the first in a planned line of products within the Drags 2 Riches ecosystem which will include a cooperative version of the game, expansion packs and other peripheral products. I also hope to develop other brands as part of the Bored Wreckers Inc product range, using my passions of cooking, sci-fi, and ecology to inspire new and exciting games that further disrupt the traditional games market.